Its reaction to the process of globalization plays an important role in its popularity. However, its narrow approach with no space for values other than those that are part of the Holy Quran and Sunnah is a matter of concern for many. Al-Huda's discourse, once internalized, is manifest in the changes that these Al-Huda affiliates experience in their ideology, behavior and lifestyle, thus turning them into a moral agency i.
The movement, headed by a female, has established a new trend in the South Asian Islamic tradition as it has encroached upon a sphere, the religious authority, which has been an exclusive domain of the male. Al-Huda is a school-turned social movement with focus on upper and middle-class women of Pakistani society.
